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Steps To Achieving Entrepreneurial Success

2/28/2013

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By: Tim Mahoney

Last week, The Wall Street Journal hosted its “Unleashing Innovation” conference in Singapore featuring a group of entrepreneurs, industry executives, and CEOs from global brands such as General Electric, Nokia, and Sony, just to name a few.  This was a big event and more than 25 countries were represented.

The big question being debated was, “How can companies generate the spark that ignites the next big thing?”  The answers ranged from the familiar: cultivate creativity, a dynamic workplace, irreverence, risk-taking, and cross-discipline networking to the more practical: a need for more regulatory innovation.

Of course, all these answers are actionable, but what I found most interesting and applicable to 681 Group and the clients we serve was the agenda item “Achieving Entrepreneurial Success”, as every client we have worked with during the past 20+ years has been an entrepreneurial, privately-held business.  

A leadership group offered these important points...

1. See A Change.  Successful entrepreneurs must have self-confidence, passion, and focus.  They must have a dream they believe in.

2. Take It.  They must have a tolerance for risk. They may fear failure, but they have to be willing to chance it.  They must be resilient.

3. Find Resources.  They need enough capital to get their idea off the ground.  Capital for an entrepreneur is like oxygen for a scuba diver.  

4. Stand Apart.  They need a clear strategic vision -- a strong sense of their customers, their goals, and the reasons their products or services are substantially different from others already in the marketplace.
681 Group - Unleashing Innovation
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Happy 9th Birthday Facebook

2/6/2013

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On Monday (February 4, 2013), Facebook celebrated its 9th anniversary.  Without question, this platform has had an astounding impact.  

According to CNN...
 
• 1 in every 7.78 people in the world are on Facebook

• The average Facebook user has 229 friends

• Facebook users spend 6.5 hours per week on the site  

Love it or hate it, Facebook is obviously here to stay. And to be relevant in today’s socially-connected marketplace, businesses of all types and sizes need to seriously embrace Mark Zuckerberg’s incredible invention.  

And for all the entrepreneurs and executives who have repeatedly said that they want nothing to do with Facebook (and 681 Group has encountered our fair share), it’s time to take another look.  

Why?  

Because people on Facebook are either talking about your company or they are not.  If they are discussing your brand and products, wouldn’t you like to be part of the conversation?  And, if they are not, your company is not benefiting from the best “word-of-mouth” advertising available in our lifetime.

Check out this infographic from market research firm, Lab 42, who surveyed 1000 social media users to discover how liking a brand influences the consumer experience.   

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Ready to start leveraging this social media juggernaut for your business? Already have a Facebook page for your company, but been neglecting it for some time?  Not sure what content to post or how often?  Are you just too busy? 

Call 681 Group today, we can provide a complete build-out package, on-going administration, and strategic marketing solutions for your Facebook business page, in addition to, other key social media channels. Hurry, your audience is waiting.

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