“Just Do It”; “The Ultimate Driving Machine”; “The Milk Chocolate Melts In Your Mouth, Not In Your Hand”; “15 minutes can save you 15% or more on car insurance.”; “When you care enough to give the very best.”
Quick, can you name the five companies those taglines belong to?
A tagline is more than just a set of words next to your logo. A tagline is a distinctive aspect of your brand identity. As demonstrated above, certain taglines are so identifiable that, when mentioned on their own, they are instantly associated with successful brands. Did you know Nike’s iconic tagline has been around since 1988?
Like call-to-action statements, taglines are an “attention-getting mechanism.” Using just a few carefully-arranged words, a tagline can excite and inspire, or in Nike’s case become “a rallying cry for all athletes.”
So, what makes a tagline great and timeless? “When it connects across all generations, geographies and markets – and becomes relevant for the consumer in his [or] her own personal way,” said Christa Carone, vice president of marketing and communications for document management company Xerox.
When applied to your real estate business, it is crucial your tagine be identifiable, understandable, and genuine enough to build trust and, most importantly, distinguish yourself from thousands of other agents.
Here are some samples of taglines agents are using:
“Twice The Selling Power” - http://www.thejills.com
“Making Property Personal” - https://tompostiliomickeyconlon.elliman.com/
“Your Connection to the Beach” - http://www.compassrealestateofdestin.com/
“Selling San Francisco’s Most Dramatically Unique Real Estate” - http://roblevy.net/
“Selling Texas, One Acre at a Time” - http://www.melderrealestate.com/
“Excellent Service. Plain and Simple.” - http://www.texas-heritage.com/
“Selling Southeast Idaho for Over 30 Years” - http://www.brandonlonghurst.com/
Here are three key real estate tagline tips:
Be clear. A well-crafted tagline should be concise, elegant, and right-to-the point. While it’s tempting to use puns, clichés, or poetic speech, it’s best just to be clear and relatable. The real challenge is to be genuine without being boring or generic.
Sell the truth. This definitely goes hand-in-hand with being clear. Don’t over-promise with your tagline. You should be owning what you say.
Put it to good use. Consistency is key to successful brand marketing. Make sure it is seen and is associated with you at all times.
Quick, can you name the five companies those taglines belong to?
A tagline is more than just a set of words next to your logo. A tagline is a distinctive aspect of your brand identity. As demonstrated above, certain taglines are so identifiable that, when mentioned on their own, they are instantly associated with successful brands. Did you know Nike’s iconic tagline has been around since 1988?
Like call-to-action statements, taglines are an “attention-getting mechanism.” Using just a few carefully-arranged words, a tagline can excite and inspire, or in Nike’s case become “a rallying cry for all athletes.”
So, what makes a tagline great and timeless? “When it connects across all generations, geographies and markets – and becomes relevant for the consumer in his [or] her own personal way,” said Christa Carone, vice president of marketing and communications for document management company Xerox.
When applied to your real estate business, it is crucial your tagine be identifiable, understandable, and genuine enough to build trust and, most importantly, distinguish yourself from thousands of other agents.
Here are some samples of taglines agents are using:
“Twice The Selling Power” - http://www.thejills.com
“Making Property Personal” - https://tompostiliomickeyconlon.elliman.com/
“Your Connection to the Beach” - http://www.compassrealestateofdestin.com/
“Selling San Francisco’s Most Dramatically Unique Real Estate” - http://roblevy.net/
“Selling Texas, One Acre at a Time” - http://www.melderrealestate.com/
“Excellent Service. Plain and Simple.” - http://www.texas-heritage.com/
“Selling Southeast Idaho for Over 30 Years” - http://www.brandonlonghurst.com/
Here are three key real estate tagline tips:
Be clear. A well-crafted tagline should be concise, elegant, and right-to-the point. While it’s tempting to use puns, clichés, or poetic speech, it’s best just to be clear and relatable. The real challenge is to be genuine without being boring or generic.
Sell the truth. This definitely goes hand-in-hand with being clear. Don’t over-promise with your tagline. You should be owning what you say.
Put it to good use. Consistency is key to successful brand marketing. Make sure it is seen and is associated with you at all times.