When you are preparing to launch a product, tell a story, promote an offer, or sell a home, are you going to make video part of your internet marketing plan? Well, you should. You absolutely should.
Why? Done well, a video can really drive social engagement. People are 37% more likely to share a video than any other media type. Think Facebook, Twitter, Daily Motion, blogs, and myriad other content aggregators.
Did you know YouTube has more than a billion unique views per month. That's a lot of eyes. The NFL would have to televise nine Super Bowls to reach that number. And, unlike a Super Bowl spot (which this year will fetch upwards of $4 million for 30-seconds), uploading a video to YouTube is free. Can you see why you should have your own YouTube channel?
Even better still, all the videos you create and produce can reside on your website too. And they should, because websites that contain video are 46% more likely to convert than those without video. Today, video is the norm on the web, not the exception.
Best yet, it doesn't take a big budget to make a big impact. For example, take this quick teaser we produced to generate buzz for a new home development which, at the time, had no displays available for customers or realtors to walk-through. In only 2-minutes, and using only still photos and title slides, it delivers everything a potential buyer would want to know to convince them to pick up the phone, go to the website, or get in their car to see the community first-hand.
Why? Done well, a video can really drive social engagement. People are 37% more likely to share a video than any other media type. Think Facebook, Twitter, Daily Motion, blogs, and myriad other content aggregators.
Did you know YouTube has more than a billion unique views per month. That's a lot of eyes. The NFL would have to televise nine Super Bowls to reach that number. And, unlike a Super Bowl spot (which this year will fetch upwards of $4 million for 30-seconds), uploading a video to YouTube is free. Can you see why you should have your own YouTube channel?
Even better still, all the videos you create and produce can reside on your website too. And they should, because websites that contain video are 46% more likely to convert than those without video. Today, video is the norm on the web, not the exception.
Best yet, it doesn't take a big budget to make a big impact. For example, take this quick teaser we produced to generate buzz for a new home development which, at the time, had no displays available for customers or realtors to walk-through. In only 2-minutes, and using only still photos and title slides, it delivers everything a potential buyer would want to know to convince them to pick up the phone, go to the website, or get in their car to see the community first-hand.